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Head of Marketing & Corporate Communications

Date Posted: Mar 23, 2021

Job Description

Ecobank, the Pan African Bank provides a world class multicultural and multilingual dynamic work environment that allows people to excel and reach their potential. Ecobank Malawi is excited to invite applications from suitably qualified, passionate, innovative and experienced professionals to join our team.

Position: Head of Marketing & Corporate Communications (1 post)

Job Purpose

This is a senior position that reports to the Head of Consumer Banking with a dotted reporting line to the Regional Head of Marketing and Corporate Communications. The successful candidate will be responsible for driving Ecobank’s marketing and communications strategic agenda in Malawi. The individual, working cross functionally will integrate the Bank’s marketing strategy into the overall business growth targets through an affiliate game plan.

Key Responsibilities

  • Drive the Bank’s digital marketing and communications strategy
  • Deliver marketing activities that drive exceptional consumer and corporate level engagement and exper ked by key metrics that provide insights for long term planning.
  • Ensure brand compliance to called out standards and monitor brand performance indicators with actionable proposals, to safeguard brand health and growth.
  • Position the Bank as the employer of choice within the investor and financial community, based on robust communication of the Bank’s unique proposition and performance strengths.
  • Provide strategic communication support to the Managing Director and other senior executives.
  • Provide guidance on all internal and external institutional communication.
  • Lead annual market and brand audits to help identify growth opportunities within the country.
  • Provide practical and innovative ideas in support of the business, based on robust consumer insights.
  • Accountable for managing crisis communication and reputation risk issues.
  • Drive market acceptance and penetration for all the bank’s products and services and leading a successful execution of all ATL & BTL strategies in line with agreed business strategy.


  • In-depth technical strategic marketing skills.
  • Strong analytical skills
  • Effective communication and presentation skills
  • Technology Savvy
  • Negotiation skills
  • Financial Management
  • Creative & Innovation Skills

Experience & Qualifications

  • 6- 10 years’ experience in Banking or FMCG with specific responsibility for marketing management or business management or related field.
  • Experience in marketing from an FMCG or Telcom’s will be an advantage.
  • A Bachelor’s/Master’s degree preferably in Business Administration, Marketing, or related field of study.

Ecobank is an equal opportunity employer, you are encouraged to apply if your career aspirations match these exciting opportunities. Please write in confidence quoting the desired role as the subject matter.

How to apply

Interested candidates should submit their applications and detailed Curriculum Vitae (CVs) with three (3) traceable referees to the Head of Human Resources by email to:


Closing date of receipt of applications is Wednesday 31st March 2021. Please note that only shortlisted applicants will be contacted.

About Ecobank Transnational Incorporated (‘ETI’ or ‘The Group’)

Ecobank Transnational Incorporated (`ETI’) is the parent company of the Ecobank Group, the leading independent pan-African banking group. The Ecobank Group employs over 14,800 people and serves about 24 million customers in the consumer, commercial and corporate banking sectors across 33 African countries. The Group has a banking license in France and representative offices in Addis Ababa, Ethiopia; Johannesburg, South Africa; Beijing, China; London, the UK and Dubai, the United Arab Emirates. The Group offers a full suite of banking products, services and solutions including bank and deposit accounts, loans, cash management, advisory, trade, securities, wealth and asset management. ETl is listed on the Nigerian Stock Exchanges in Lagos, the Ghana Stock Exchange in Accra, and the Bourse Regionale des Valeurs Mobilieres in Abidjan. For further information please visit

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    01 Apr, 2021

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