Copywriters are responsible for the linguistic content of adverts. They work across a range of media and formats, interpreting account briefs to compose advertorial content such as slogans, catchphrases, tweets and scripts for tv and/or radio adverts.
Brand strategists work closely with brand managers, marketing specialists, and social media managers to develop methods to enhance a brand’s visibility and market share. This role balances creative, analytical, and strategic thinking. Brand strategists conduct rigorous analysis and market research to understand customer behavior, then use that information to develop marketing strategies that raise brand awareness, drive customer growth, improve a brand’s positioning, and generate revenue. Brand strategists work in both traditional and digital advertising agencies, as well as in company-specific marketing departments.
The advertising sector is notoriously fast-paced and copywriters in this industry need to be unfazed by working creatively to deadlines. There is a considerable amount of contact with media planners and buyers and the in-house production department in order to develop advertising campaigns. In many advertising agencies, copywriters form part of the creative team, working almost directly alongside art directors responsible for the visual content of adverts.
How to apply
To Apply Please Send The Following:
Email: email@example.com | Closing date for application: 30 April 2021